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Omaha, NE

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Branding

SMART Lab

Industries:Academic Research / Media Analytics / Science Communication

Tools Used:Adobe IllustratorAdobe InDesign

Project Duration:2 Weeks

Deliverables:Visual identitylogo explorationpresentation template

Scope of Work:Brand DesignPresentation

A visual identity project for SMART Lab (The Social And Traditional Media Analytics and Research Tools Lab) at the University of Nebraska–Lincoln, translating academic research, media analytics, and public engagement into a clean, cohesive, and forward-looking brand language.

Visit SMART Lab

We operate on
— simple principles

Our Motivation

These three values have brought us many recognitions. Though awards aren’t our pursuit, they stand as evidence of our commitment to excellence, creativity, and lasting influence.

In December 2022, I began creating in my spare time—simply for the joy of it. No plans, no objectives. What began as a small experiment has turned into something I’m deeply drawn to. A personal pursuit that’s opened doors to new learning and introduced me to an inspiring creative community.

Wanna see more?

In December 2022 I started making things in my free time, just for the sake of making. No brief, no goal. What started as a low-key experiment became something I’m quite obsessed with.

Next Project

Branding

SMART Lab

A visual identity project for SMART Lab (The Social And Traditional Media Analytics and Research Tools Lab) at the University of Nebraska–Lincoln, translating academic research, media analytics, and public engagement into a clean, cohesive, and forward-looking brand language.