SMART Lab

Branding

SMART Lab

Industries:Academic Research / Media Analytics / Science Communication

Tools Used:Adobe IllustratorAdobe InDesign

Project Duration:2 Weeks

Deliverables:Visual identitylogo explorationpresentation template

Scope of Work:Brand DesignPresentation

A visual identity project for SMART Lab (The Social And Traditional Media Analytics and Research Tools Lab) at the University of Nebraska–Lincoln, translating academic research, media analytics, and public engagement into a clean, cohesive, and forward-looking brand language.

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We operate on
— simple principles

Our Pathway

The SMART Lab (Social and Traditional Media Analytics and Research Tools Lab) at the University of Nebraska - Lincoln, is a cutting-edge research facility supporting interdisciplinary research, education, and public engagement. Evolving from the Public Insight Lab (PIL), SMART Lab centralizes access to media data and advanced analytics to tackle complex societal challenges. In this project, I was commissioned to design a professional visual identity and presentation template that captures the lab's mission, history, and innovative focus areas—including health communication, social justice, and media analytics. My goal was to translate UNLs academic content into a clean, cohesive, and engaging visual language that reflects the lab’s forward-thinking mission and collaborative spirit.

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In December 2022, I began creating in my spare time—simply for the joy of it. No plans, no objectives. What began as a small experiment has turned into something I’m deeply drawn to. A personal pursuit that’s opened doors to new learning and introduced me to an inspiring creative community.

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